ED Sheeran performing for a selected few, A delightful activation executed by Shine events Saudi Arabia and with pleasure covered by CN Biz Insights.
Sheeran is yet to perform for a public crowd in Saudi Arabia. He is currently on his +–=÷x world tour and fit in his private Riyadh gig ahead of the concert.
Ed Sheeran made a surprise appearance at the Saudi Event Show in Riyadh on Monday.The British singer was hired by an events company to perform at their booth at the industry show. He put on a series of one-song performances, singing his popular ballad, Perfect.
The pop-up performances were organised by Shine, a Saudi event staffing company.